|J. Ascaso was born in a humble mountain town in the north of Spain.He was a man with an entrepreneurial spirit and the town offered him little opportunity. As a result he left for Barcelona with the equivalent of $30 in his pocket and a head full ideas.
In the fifties, J. Ascaso began work for a supplier of spare parts for espresso machines, chrome-plating parts. 1952 a 1962 J. Ascaso worked on the production line at Gaggia making espresso parts for consumer espresso machines throughout the world.
Other coffee machine manufacturers entered the market. Providing original spare parts was expensive and exclusive and the market continued to grow at a fast rate. J. Ascaso decided to supply all brands of spare parts to the entire market a lower prices. The idea led him in 1962 to open his own company in Barcelona, Spain.
There he met someone who would introduce him to enough distributors/technicians to keep the company going from 1966 onwards...he used to carry 4 different gaskets and 3 different filter holders with him in a old suitcase.
In 1962 Jesús Ascaso started his own business to produce and distribute spare parts for espresso machines...Nowadays,Ascaso sells it products to more than 50 countries in the world and continues with its expasion creating new divisions of business as the manufacturer of espresso coffee machines. JL. Ascaso, the founder's son, is the autor of the diversification of Ascaso Factory in the last 10 years. He created a espresso coffee factory for to unify his knowledge in the world of espresso and the components with the "espresso culture". “For coffee lovers” was born.
Now, the idea is a reality. Ascaso factory manufactures a range of coffee machines for home and office with an especial design and a professional concept.